While I was reflecting over the past decade, I thought about the lessons I learned and would love to tell my 10-year ago self. I want to share them with you in hopes that you can take some of my wisdom and learn them in less than 10 years!
The Emerging Role of Marketing Technologist
An emerging trend I am seeing is that A/E/C firms are merging skill sets and responsibilities of marketing and traditional IT or tech roles. The is leading to the emergence of a marketing technologist role. This article shares the stories of two professionals who are leading this effort for their firms.
SMART-er Business Goal Setting
It’s often easy to come up with SMART business goals. However, it’s often difficult to gauge whether your SMART goals are also attainable and realistic.
Establishing Your Baselines: Sales
Before you can start your business and marketing goal setting, you should have a good understanding of where you are at today–your baselines. This article shares brief examples of sales (BD) baseline metrics to get you started.
Establishing Your Baselines: Marketing
You may be at the beginning or in the middle of developing your plans for the next year. You might also be having discussions about sales and performance goals for your firm and staff. But, before you can start your goal setting, you should have a good understanding of where…
Avoid Proposal Burnout: Initiatives Where Marketers Can Add Value
Proposals are a huge part of an A/E/C marketer’s job but can often lead to burnout. In this article, I share some ideas for initiatives where marketers can add value beyond proposals.
Get Certified, Build Your Career
Upon obtaining my CPSM certification, I felt that doors opened and opportunities for career advancement appeared. Here’s some tips to help get you certified.
Commuter College
Podcasts Every Marketer Should Listen on the Way to Work Do you have to drive to work? Do you take a bus or a train? If you have a commute—long or short, then you lucky to enroll commuter college. You may spend your time unwinding by listening to music or…
I am grateful to be a Marketing Professional in the AEC Industry
When I sat down to write this article, I thought it might be challenging. With all of the stress, deadlines, and sometimes lack of respect AEC marketers are given, this is often a thankless job. What can I possibly be thankful for as a marketing professional working at an architecture…
Is there a career path in AEC marketing beyond the marketing coordinator role?
If you’ve been a marketing coordinator for more than 2-3 years, you may begin to wonder what’s next for your career. Is there a career path beyond proposals?