Career Growth

Measurable Performance Goals for A/E/C Marketers

Measurable Performance Goals for A/E/C Marketers

No matter what size firm you work at, chances are you have to identify performance goals for yourself or your employees. We all know that our goals should be SMART – Specific, Measurable, Attainable, Realistic and Timebound. However, crafting SMART performances goals for A/E/C marketers isn’t always easy. New Contracts…

Avoid Proposal Burnout: Initiatives Where Marketers Can Add Value

Avoid Proposal Burnout: Initiatives Where Marketers Can Add Value

Often A/E/C marketers spend most of their time coordinating and producing proposals. This is a very important part of the marketer’s job but also lead to proposal burnout. Yes, he/she may be involved in the strategy development or other pre-proposal activities. However, we can all agree that the proposal is…

Communication Skills to Conquer “Highly Interactive Meetings”

Communication Skills to Conquer “Highly Interactive Meetings”

If you’ve spent more than a week in A/E/C marketing, chances are you’ve been involved in a “highly interactive meeting.” You know the type. Eight people around a conference table. A loose agenda. Everyone has an opinion and expresses it loudly. Sidebar conversations taking place. Folks on their smartphones. It’s…

Is there a career path in AEC marketing beyond the marketing coordinator role?

If you have been a marketing coordinator for more than 2 to 3 years, you begin to wonder what your next job role should be. You can become a Senior Marketing Coordinator and then eventually a Proposal or Marketing Manager. Eventually, you may be managing other staff, larger pursuits and/or…