Since I have been working in the technology side of the industry for the past two years, I have worked with dozens of firms across the country. An emerging trend I am seeing is that A/E/C firms are merging skill sets and responsibilities of marketing and traditional IT or tech roles. This creates a new role – the marketing technologist.
Marketing is becoming heavily data-driven. Success is measured using marketing automation platforms, CRMs, big data analytics, social media analysis, and content personalization. Technology and creativity now play key strategic roles in the marketing process.
In this article, I interviewed two marketing technologist professionals to learn how they are leading the marketing technology strategies to streamline marketing and other business initiatives for their firms.
Rebekah Casey is an IT manager – user experience for Brasfield & Gorrie in Orlando, FL. She has worked in multiple departments within the firm, including several years in marketing. She continues to support not only marketing but all departments to improve the user experience for all of the firm’s technology.
Zirah McGrath is the operations manager at England-Thims & Miller, Inc. Her role focuses on improving performance for the entire firm. However, for the last several years she supported the marketing and executive teams in providing data analytics, research, and information management related to marketing and sales.
I asked each about their specific roles and how they have evolved related to the convergence of marketing and technology.
I encourage you to grab your copy of the Marketer to read the full article. If you don’t have one, click on the images below to access the complete article.
This emerging role in the A/E/C industries demonstrates how marketing and technology are merging to create new opportunities for career growth.
How do marketing and technology interact in your firm? Would you consider this a viable career path for yourself?
This article first appeared in ©Marketer, The Journal of the Society for Marketing Professional Services, August 2019, www.smps.org.
Marketer is the bimonthly publication of the Society for Marketing Professional Services (SMPS). SMPS is an organization composed of business development professionals, marketing professionals, and principals from architectural, engineering, planning, interior design, construction, and specialty consulting firms. Today, SMPS has 7,000+ members active in 58 chapters across the United States and Canada.
