Explore the transformative role of mentorship in AEC marketing with GinaRenee Autrey in Episode 148 of the AEC Marketing Strategies Podcast. Gain invaluable insights and learn how mentorship can enhance your career, whether you’re an aspiring mentor or seeking guidance in the AEC industry.
How to Develop Your AEC Content Creation Process
Discover how to master the AEC content creation process with insights from Christyn Binder, Content Manager at Aurora Engineers. Tune into the latest episode for proven strategies to elevate your content game in the AEC industry.
How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 2
This episode is part two of my discussion with 3 marketing leaders where they share hot o structure your AEC marketing department.
How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 1
Learn how to structure your AEC marketing department for success with insights from industry leaders. Get tips on organizing teams and more!
An AEC Marketer’s Path to Principal
Only a small handful of AEC marketers hold positions as principals and owners at their firms. This episode shares guidance, advice and resources for AEC marketers to pursue their own path to principal.
How to Say “No” as an AEC Marketer
There isn’t much an AEC marketer can’t do, but there is one word that marketers can’t say, “no.” Jen McGovern joins me to talk about how saying “no” too much can have a negative impact on your career and some ways to say no without saying no.
How to Gain More Credibility with the C-Suite
Do you ever feel like you’re doing everything right when it comes to marketing, but you’re just not getting the respect or credit you deserve from the C-suite? If you’re nodding your head in frustration, this episode is for you. You’ll learn why there’s a disconnect between CEOs and marketing, and what can be done to reconnect.
Going from Individual Contributor to People Manager
Making the shift from an individual contributor to people manager can be challenging. This week’s guest shares how she formed her new team, built relationships, and the metrics she uses to measure their performance.
5 Key Skills AEC Marketing Coordinators Need to Advance Their Career
Through my experience training dozens of AEC marketing coordinators, I realized that they are a few key areas to really master to grow your career, even if you don’t want to stay in proposals. This episode introduces those five key skills.
Have We Mislabeled the AEC Marketing Coordinator Role?
This podcast episode explores the differences between sales and marketing roles. Why AEC firms call everyone a marketing coordinator and how that is hurting recruiting and retaining great talent in the industry.