Social Media

Bounce Rates, Click Through Rates, and Referral Sites. Oh My!

Bounce Rates, Click Through Rates, and Referral Sites. Oh My!

Many professional marketers don’t know how to explain website analytics to other people. You know who falls into the category of “other people”? Company management, that’s who. Yes, we may give our firm management a report from our Google Analytics of how our website is performing but we are assuming…

So what exactly is this social media thing everyone is talking about?

So what exactly is this social media thing everyone is talking about?

Wikipedia defines social media with the following: Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Social media is media for social interaction as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations,…