Unlock the secrets to effective AEC Marketing Plans in Episode 142 of the ‘AEC Annual Planning Empowerment’ series. Dive deep into crafting strategies that resonate, avoiding common pitfalls, and aligning with firm growth goals for transformative results.
![[ModMarketing] Step-by-Step Process to Create a Quarterly Content Calendar](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/09/140-create-a-quarterly-content-calendar-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] Step-by-Step Process to Create a Quarterly Content Calendar")
Can you really create a 3-month content calendar in just a few hours? I say yes, it can be done. I know because I do this for not one but two different companies. And, in this ModMarketing episode I’m going to show the steps to create your own quarterly content calendar.
I talk with Sarah Kinnard in this episode to demystify the annual AEC business planning process. She shares different types of plans, common hurdles, how to streamline the process, and the power of goal setting. This episode includes practical advice and specific examples to navigate your firm’s process.
Discover the art of crafting a dynamic marketing budget with my personal insights from the AEC industry. Join me as we explore actionable strategies to align your financial plans with your firm’s goals.
Wouldn’t it be cool if marketing could help generate revenue for your A/E/C firm? What if you could generate new client or project leads that you could pass to your business development teams? Julie Huval, CPSM shares some ideas to do just that.
We are continuing our Planning series by talking about marketing plans, specifically the elements that make up a great marketing plan for your A/E/C firm. I cover what a Marketing Plan is, the elements that make up a great marketing plan, and how to use your BD strategy to develop marketing strategies that drive revenue growth.
In this podcast episode, I share how your BD Plan fits into your strategic and marketing plans. I also detail the key elements that make a great BD Plan.
I sat down to talk to market research expert, Sarah Kinard, about how our firms can plan for the future using primary research methods.
It’s often easy to come up with SMART business goals. However, it’s often difficult to gauge whether your SMART goals are also attainable and realistic.
Before you can start your business and marketing goal setting, you should have a good understanding of where you are at today–your baselines. This article shares brief examples of sales (BD) baseline metrics to get you started.