I talk with Sarah Kinnard in this episode to demystify the annual AEC business planning process. She shares different types of plans, common hurdles, how to streamline the process, and the power of goal setting. This episode includes practical advice and specific examples to navigate your firm’s process.
You might think that calling on prospects and following up with potential leads falls squarely on business development, there are few ways that AEC marketers can help support. In this episode, Cate Phillips, shares her approach to lead generation, lead nurturing, and the most-important lead follow-up.
In this episode, we not only provide a high-level summary of what’s included in the new infrastructure bill, but provide advice on how your AEC firm can start preparing. There are some tips for both business developers and proposal managers to get ready for the projects coming with this funding.
Would you like to know how your firm stacks up against other firms in terms of pipeline forecasts, win rates, and proposal volume? Deltek has created an industry study that breaks down all the information for you. In this episode, I talk with Megan Miller, CPSM about some of the amazing trends she’s seeing in this year’s business development report.
In this episode, I share a lesson from my Proposal Pro Course – Gap Finding. In this lesson, I explain what a gap is and why it’s critical to help differentiate your firm. And then how to find gaps for your pursuits.
AEC firms should be positioning themselves before the RFP is advertised. But how do they find the projects before the advertisement? Learn how to develop and execute a market research strategy to find projects for your firm.
We are almost six months into our “new normal” of working in a mostly still virtual world. Business developers in the A/E/C industry have really had to pivot and adapt to a virtual meeting world. A BD Pro shares what her BD looks like today and her predictions for the future.
In this podcast episode, I share how your BD Plan fits into your strategic and marketing plans. I also detail the key elements that make a great BD Plan.
With remote working it might be challenging to appear to be working or demonstrate your value if you aren’t producing a proposal. What is the best use of your time during this unique situation? This article shares some initiatives you can start while working remotely to continue to add value to your firm.
It’s HERE! THE newest place to get training, tools, and resources specific to A/E/C marketing. It’s called MARKET-ers’ Place and it’s officially open for business. Access MARKET-ers’ Place Here: https://www.marketerstakeflight.com/shop/ Why I Created MARKET-ers’ Place When I first started out as a marketing coordinator at an engineering firm, I had…