process

Bounce Rates, Click Through Rates, and Referral Sites. Oh My!

Bounce Rates, Click Through Rates, and Referral Sites. Oh My!

Many professional marketers don’t know how to explain website analytics to other people. You know who falls into the category of “other people”? Company management, that’s who. Yes, we may give our firm management a report from our Google Analytics of how our website is performing but we are assuming…

Communication Skills to Conquer “Highly Interactive Meetings”

Communication Skills to Conquer “Highly Interactive Meetings”

If you’ve spent more than a week in A/E/C marketing, chances are you’ve been involved in a “highly interactive meeting.” You know the type. Eight people around a conference table. A loose agenda. Everyone has an opinion and expresses it loudly. Sidebar conversations taking place. Folks on their smartphones. It’s…