I talk with Sarah Kinnard in this episode to demystify the annual AEC business planning process. She shares different types of plans, common hurdles, how to streamline the process, and the power of goal setting. This episode includes practical advice and specific examples to navigate your firm’s process.
![[ModMarketing] How to Set Digital Marketing Goals](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/07/072-modmarketing-goals-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] How to Set Digital Marketing Goals")
Without goals, it’s nearly impossible to develop a marketing plan let alone know if the marketing effort is working. This is the second episode of the [ModMarketing] series and I’ll walk you through how to set digital marketing goals and how to use those goals to get leadership buy-in.
This week’s episode is about celebration. I share why I created Marketers Take Flight, how it originated, and some highs and lows along the way. Then I give you a sneak peek into what the future holds.
You may feel uncomfortable talking about yourself but there is no better person to advocate for you and your skills. Maisha Hagan shares some tips on how to achieve that self-advocacy whether you are an introvert or extrovert.
The stories we tell ourselves shape what we can and cannot get completed. These 5 lies are the worst kind because they have just enough truth to make them really real in our lives. They poison our productivity.
Over a third of us have abandoned our New Year’s Resolutions by now. Why do we keep setting them? And what can we do instead? In this episode, I share the SMARTER Goal Framework and how that system can help you achieve your goals.
As marketing professionals, and many of us as working moms, we have a lot on our minds all the time. What if there was a way, a system per se, that provides one central tracking location for everything – work projects to personal events. In this bonus episode, I share my struggles before I found the Full Focus System and how it’s helped me since.
Allow yourself to say goodbye to last year and enter the new year with a fresh slate. Set yourself up for a powerful, productive new year with this 3-question exercise.
Are you feeling like you are ready for the next step in your marketing career? Or maybe you are ready to shift and take on a different role, but you just aren’t sure how to do that. In this episode, Erika Booker shares how to identify what you want, find a champion, and make the mentor/mentee relationship work for both of you.
How are you? How did you make it out of 2020?
If you are like so many of us, we still feel drained and unrested, unfocused, and just need a break. Today, I’d like to talk to you about giving yourself permission to do less.