Explore the transformative role of mentorship in AEC marketing with GinaRenee Autrey in Episode 148 of the AEC Marketing Strategies Podcast. Gain invaluable insights and learn how mentorship can enhance your career, whether you’re an aspiring mentor or seeking guidance in the AEC industry.
How this CEO is Modernizing AEC Marketing
Explore ‘How this CEO is Modernizing AEC Marketing’ in this podcast episode featuring BJ Kraemer, CEO of MCFA. Delve into his innovative strategies for branding, leadership in marketing, and embracing digital transformation in the AEC industry. Tune in for insightful lessons and forward-thinking ideas.
How to Get Your Content Published in National Publications: A Step-By-Step Process for AEC Marketers
Dive into Amanda Murphy’s journey of getting content published in national publications. Learn strategic tips and insights on how to elevate your marketing content’s reach.
How to Develop Your AEC Content Creation Process
Discover how to master the AEC content creation process with insights from Christyn Binder, Content Manager at Aurora Engineers. Tune into the latest episode for proven strategies to elevate your content game in the AEC industry.
Savvy Social Media Strategies for AEC Firms
My guest Katie Meehan shares her secrets to skyrocketing her firm’s social media presence. She reveals her social media strategies that led to a whopping 71% increase in LinkedIn followers and a tenfold increase in Instagram followers. Katie walks us through her exact steps to achieve this growth.
ChatGPT: How AEC Marketers Can Speed Up Content Creation
This episode explores the power of ChatGPT for AEC marketers. I share 10 different real-life examples to use this AI tool to speed up both marketing and proposal content creation. I also share some cautions and limitations of the tool.
Celebrating Your Favorite Moments from the Past 100 Episodes
I’m celebrating 100 episodes on my podcast! 🥳️ And to mark this milestone, I’ve invited my listeners to share some of their favorite episodes with me. Listen to the 100th episode to see if your favorite made the list.
How to Say “No” as an AEC Marketer
There isn’t much an AEC marketer can’t do, but there is one word that marketers can’t say, “no.” Jen McGovern joins me to talk about how saying “no” too much can have a negative impact on your career and some ways to say no without saying no.
The Surprising Reasons to be Thankful as an AEC Marketer
Even with all the stress, deadlines, and sometimes lack of respect we are given, this is often a thankless job. What can I possibly be thankful for as a marketing professional working in the AEC industry? I share a few of the reasons I’m thankful to work in this industry and hope that some of them resonate with you too.
AEC Marketing Campaigns Geared Towards Winning
Using digital ads, LinkedIn ads, and email campaigns, how can you reach the influencers and decision-makers before the RFP is out? Getting in front of your clients before the proposal is even written isn’t as hard as you might think. In this episode, marketing and BD experts share some ways they have done just this.