I talk with Sarah Kinnard in this episode to demystify the annual AEC business planning process. She shares different types of plans, common hurdles, how to streamline the process, and the power of goal setting. This episode includes practical advice and specific examples to navigate your firm’s process.
You might think that calling on prospects and following up with potential leads falls squarely on business development, there are few ways that AEC marketers can help support. In this episode, Cate Phillips, shares her approach to lead generation, lead nurturing, and the most-important lead follow-up.
Why are some decisions so hard to make at our AEC firms? And why is it so hard to keep people accountable for making and keeping those decisions? Can the use of metrics or different analytics drive accountability? Kathy Nanowski, CPSM is the vice president and director of marketing and business development at Fuss & O’Neill, she is here to share with us the metrics she uses for reporting on capture plans and how you can get started at your firm as well.
In this episode, we not only provide a high-level summary of what’s included in the new infrastructure bill, but provide advice on how your AEC firm can start preparing. There are some tips for both business developers and proposal managers to get ready for the projects coming with this funding.
Using digital ads, LinkedIn ads, and email campaigns, how can you reach the influencers and decision-makers before the RFP is out? Getting in front of your clients before the proposal is even written isn’t as hard as you might think. In this episode, marketing and BD experts share some ways they have done just this.
Would you like to know how your firm stacks up against other firms in terms of pipeline forecasts, win rates, and proposal volume? Deltek has created an industry study that breaks down all the information for you. In this episode, I talk with Megan Miller, CPSM about some of the amazing trends she’s seeing in this year’s business development report.
In this episode, I share a lesson from my Proposal Pro Course – Gap Finding. In this lesson, I explain what a gap is and why it’s critical to help differentiate your firm. And then how to find gaps for your pursuits.
Deciding whether an AEC firm should pursue a project or not can turn into heated debates. In this episode, I share why I think it’s so hard for AEC Firms to make these decisions, what the REAL purpose of a go/no go decision should be and walk you through a better approach to go/no go evaluations.
AEC firms should be positioning themselves before the RFP is advertised. But how do they find the projects before the advertisement? Learn how to develop and execute a market research strategy to find projects for your firm.
We are almost six months into our “new normal” of working in a mostly still virtual world. Business developers in the A/E/C industry have really had to pivot and adapt to a virtual meeting world. A BD Pro shares what her BD looks like today and her predictions for the future.