Adobe guru, Julie Shaffer, FSMPS, CPSM, unveils the latest Adobe AI-powered features. She provides an overview of Adobe Firefly, Photoshop’s generative fill, and InDesign’s new style packs. All these Adobe AI advancements will supercharge your creativity while saving you time and effort.
CJ Teter from OpenAsset shares how DAM systems unlock efficient AEC marketing, streamlining processes, saving time, and enhancing data security. Marketers can focus on high-value tasks and stay ahead in the evolving landscape.
Discover the future of AEC marketing with artificial intelligence (AI) in this podcast episode with Kristin Kautz, CPSM, from JAM Idea Agency. Gain insights into leveraging AI for smarter and faster AEC marketing, exploring AI applications from writing to image manipulation. Prepare for the challenges of AI adoption in the AEC industry and gain strategies to embrace this transformative technology.
Feeling overwhelmed with all of the marketing software available? Look no further! In this episode, I break down the essential marketing tech stack elements you need to streamline your efforts and boost your ROI.
This episode explores the power of ChatGPT for AEC marketers. I share 10 different real-life examples to use this AI tool to speed up both marketing and proposal content creation. I also share some cautions and limitations of the tool.
Do you have a go-to person in your firm when you need to find an old picture? Maybe there’s that drive with all the images labeled IMG? Organizing your digital clutter might be the next step for your firm. Learn about how a digital asset management (DAM) system can make your department more efficient.
Is your firm thinking about a new CRM system? Does your firm even need a CRM system? In this episode, I’m back interviewing Jan Flesher and Courtney Kearney on where firms go wrong when selecting a new CRM system.
How do you know if you need a CRM for your architecture, engineering, or construction (A/E/C) firm? How do you select the right CRM for your firm? How can you make sure you are getting the most out of your CRM?
In the first part of this two-part series, I ask Jan Flesher, PMP and Courtney Kearney, CPSM these questions. And, you may be surprised to hear that not every firm needs a CRM!
Julie tells us about two tools we already have that we can use to end the frustrating back-and-forth proposal review cycle. These tools will help you streamline your proposal review process, especially now that we are all working in different places.
An emerging trend I am seeing is that A/E/C firms are merging skill sets and responsibilities of marketing and traditional IT or tech roles. The is leading to the emergence of a marketing technologist role. This article shares the stories of two professionals who are leading this effort for their firms.