CJ Teter from OpenAsset shares how DAM systems unlock efficient AEC marketing, streamlining processes, saving time, and enhancing data security. Marketers can focus on high-value tasks and stay ahead in the evolving landscape.
Unleashing the Power of Streamlining and Automation for AEC Proposals
Hear tips to streamline processes and automation for AEC proposals. Also, gain insights on the value of marketing careers in the AEC industry as Lindsay is a guest on the Surge Forward podcast.
Designing for All: Ensuring Accessibility Compliance in AEC Marketing and Proposals
Discover the key to making your AEC marketing and proposal materials accessible and compliant with regulations in this e episode. Learn about crucial elements like heading levels, styles, and alternative text for images, along with incorporating accessibility in InDesign. Don’t miss out on this opportunity to ensure inclusivity in your documents and stay ahead in the ever-evolving AEC industry.
Clean Up Your Approach to Gather Resume Details for New AEC Employees
In this episode I kick off a brand new spring cleaning series by diving into the process of gathering and maintaining employee resume information for AEC marketing departments. I provide actionable advice on how to use existing systems and work with HR partners to collect crucial information from new hires. I also share a case study from my previous firm, where we developed a three-phase process for gathering information from new hires, and also provides useful tools for collecting data on an ongoing basis.
3 Ways to Repurpose Proposal Content into Marketing Content
Not enough time to create new marketing content? Your subject matter experts are too busy to provide content? Your problem is solved in this week’s episode. I will walk you through 3 different ways you can repurpose your proposal content for your marketing efforts.
Getting the Buy-In You Need to Manage Proposals
One of the most frequent challenges I hear from Proposal Pros is that their proposal management plans, and proposal production schedules are often ignored by their internal teams. This week’s episode addresses how to reshape your thinking and approach to help you get the buy-in you need for your proposals.
How to Organize Your AEC Proposal Content Creation Process
With all the moving parts that go into getting the first proposal draft ready, it can be hard to know exactly what to work on first. And, you probably have a few proposals going on at the same time with varying deadlines. This episode shares best practices on how to approach the order in which you develop your proposal content.
Asking the Right Questions to Get the Best Pursuit Intelligence
In this episode, I share a lesson from my Proposal Pro Course – Gap Finding. In this lesson, I explain what a gap is and why it’s critical to help differentiate your firm. And then how to find gaps for your pursuits.
3 Ways to Prepare for an Unexpected RFP
You hear that an RFP, you haven’t been tracking, is coming out next week. In this episode, I share 3 items you can begin to work on now to get a jumpstart on that unexpected RFP.
How to Write a Persuasive AEC Proposal Cover Letter
If your proposal cover letters begin with “We are excited to submit…” then this is the episode for you. Learn what makes a cover letter stand out and entice selection committee members to read the rest of your proposal.