#87: Different Ways AEC Marketers Can Support Lead Generation & Nurturing
When was the last time a lead popped into your inbox and you picked up the phone to call them? This is just one way to create that nurturing sequence for prospects, clients, and potential employees.
While these have typically been tasks of a business developer or project manager, in this episode we’ll talk about how AEC marketers can support these lead generation and nurturing efforts to make your firm stand out.
Cate Phillips is the Relationship Manager at Full Sail Partners and she’s here to share with us her unique hands-on approach to lead generation, lead nurturing, and lead follow-up. We’ll cover not just website leads but also pre and post-conference and event leads.
How can you make the best ROI on your experience at these shows to advance the relationship and win the project? Cate has a few tricks you’ll want to take notes on.
Here are some highlights:
- Cate’s career path: 3:09
- Lead gen strategies: 5:56
- Leverage professional services: 11:22
- Importance of follow-up & responsiveness: 12:40
- Favorite lead gen for AEC industry: 19:37
- Best practices for post-event follow-up: 22:55
- Cate’s #1 piece of advice for new marketers: 32:44
Cate Phillips, Relationship Manager, Full Sail Partners
Cate Phillips is a Relationship Manager at Full Sail Partners. In this role, Cate works closely with clients to identify software solutions to help them overcome business challenges. Additionally, she will provide tailored Deltek Vantagepoint demonstrations to help them further understand whether the solution is a good fit for their firm.
Prior to joining Full Sail Partners, Cate spent most of her professional career as an entrepreneur owning a variety of businesses that focused on marketing and communications. Cate also has over 6 years of working with Deltek Vision and has a thorough understanding of the professional services industry.
Links mentioned in this episode:
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