I talk with Sarah Kinnard in this episode to demystify the annual AEC business planning process. She shares different types of plans, common hurdles, how to streamline the process, and the power of goal setting. This episode includes practical advice and specific examples to navigate your firm’s process.
![[ModMarketing] Define Personas to Guide Marketing Strategies](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/08/074-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] Define Personas to Guide Marketing Strategies")
In this episode, I dive deep into what personas are, how to develop personas, and how they are used to help create your digital marketing strategies.
In this episode, we not only provide a high-level summary of what’s included in the new infrastructure bill, but provide advice on how your AEC firm can start preparing. There are some tips for both business developers and proposal managers to get ready for the projects coming with this funding.
Would you like to know how your firm stacks up against other firms in terms of pipeline forecasts, win rates, and proposal volume? Deltek has created an industry study that breaks down all the information for you. In this episode, I talk with Megan Miller, CPSM about some of the amazing trends she’s seeing in this year’s business development report.
AEC firms should be positioning themselves before the RFP is advertised. But how do they find the projects before the advertisement? Learn how to develop and execute a market research strategy to find projects for your firm.
We are continuing our Planning series by talking about marketing plans, specifically the elements that make up a great marketing plan for your A/E/C firm. I cover what a Marketing Plan is, the elements that make up a great marketing plan, and how to use your BD strategy to develop marketing strategies that drive revenue growth.
I sat down to talk to market research expert, Sarah Kinard, about how our firms can plan for the future using primary research methods.