![[ModMarketing] How to do Keyword Research for AEC Online Marketing](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/09/080-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] How to do Keyword Research for AEC Online Marketing")
What is your ideal client or audience looking for? What content do they want to find? That’s where keyword research comes in. In this episode, I am going to walk you through how do to keyword research to help you start brainstorming topic ideas for your content calendar.
AEC firms should be positioning themselves before the RFP is advertised. But how do they find the projects before the advertisement? Learn how to develop and execute a market research strategy to find projects for your firm.
We are continuing our Planning series by talking about marketing plans, specifically the elements that make up a great marketing plan for your A/E/C firm. I cover what a Marketing Plan is, the elements that make up a great marketing plan, and how to use your BD strategy to develop marketing strategies that drive revenue growth.
I sat down to talk to market research expert, Sarah Kinard, about how our firms can plan for the future using primary research methods.
I have partnered up with my data-loving gal pal, Stacey Ho, CPSM. We are gathering industry-specific research from you about how your firm forecasts. We need your input!