Training

Measurable Performance Goals for A/E/C Marketers

Measurable Performance Goals for A/E/C Marketers

No matter what size firm you work at, chances are you have to identify performance goals for yourself or your employees. We all know that our goals should be SMART – Specific, Measurable, Attainable, Realistic and Timebound. However, crafting SMART performances goals for A/E/C marketers isn’t always easy. New Contracts…

Set Yourself up for Success: Grammar and Proofreading

This is part of the Setting Yourself Up for Success series. This series helps marketers in the engineering/architecture/construction industry navigate the proposal turbulence and have their career take-off! In the Grammar & Proofreading episode, we explore the differences between writing and editing guidelines and why it is important to have…