It’s HERE!
THE newest place to get training, tools, and resources specific to A/E/C marketing. It’s called MARKET-ers’ Place and it’s officially open for business.
Access MARKET-ers’ Place Here: https://www.marketerstakeflight.com/shop/
Why I Created MARKET-ers’ Place
When I first started out as a marketing coordinator at an engineering firm, I had a hard time finding appropriate marketing tools designed specifically for A/E/C marketing. I found consumer-based marketing tools and resources and even B2B, but none that were specific to our proposal, relationship-driven type of marketing.
I have been spending the last decade scouring the internet, reaching out to other marketers, and developing my own tools and resources. Why should you have to spend countless hours doing the same?
Wouldn’t it be great to have one place where you could find bite-size, actionable tools and resources designed specifically for the A/E/C industry?
A New Way to Access Professional Development
Sometimes you don’t need a full, two-day conference across the country to learn. Sometimes you just need something to get you started. A worksheet or a template that you can adapt to your specific firm. Maybe even some instructions on how to adapt.
That is why I have created MARKET-ers’ Place. It is THE place to find the resources and training you need for marketing your A/E/C firm.
What You Can Learn in MARKET-ers’ Place
MARKET-ers’ Place is a virtual training platform. This platform includes guides, starter kits, and mini-workshops designed specifically for busy marketers like you. Get answers and tools for a specific problem you’re trying to solve or a process you want to improve instantly.
Currently, MARKET-ers’ Place includes the following tools and training. More training and tools will be added monthly.
Field Guides
Information to make important decisions at your fingertips.
Whether your firm is launching a new website or a complete rebrand, become the expert at your firm. These field guides will arm with you just enough information to confidently form opinions and present to our firm-decision makers as well as work with consultants.
Website Redesign Field Guide
Is your firm planning to build a new website? Whether you are designing it in-house or hiring a consultant, this field guide will walk you through all the considerations in making decisions and getting your new website built. It also takes you through hiring an agency or freelance consultant as well as reviewing schedule and costs to consider.
Writing Great Project Descriptions Field Guide
Do you have a difficult time finding project information? Then, once you have it, are you able to turn that information into compelling descriptions for your proposals and marketing materials? If so, the Project Descriptions Field Guide will help. This field guide shows you different ways to find project information and then takes you through the framework to write it in a compelling way, with examples!
LinkedIn Profile Field Guide
If you want all your professionals to have an up-to-date LinkedIn Profiles but don’t know where to start, then this is the field guide for you. This field guide provides you with easy to follow instructions to update every part of a LinkedIn profile along with a few examples. You can provide this directly to your technical to update their own profile, or you use it as a guide as you write it for them.
Self-Starter Kits
Get started today solving that problem.
These actionable Self-Starter Kits include instructions/guides along with samples and done-for-you resources.
Develop a Go/No Go Process
Understand the reasons why you need a process, best practices to start the process, and Go/No Go Form templates.
Organize Your Files
Save time and stress by organizing your marketing directory using my proven system.
Recruit Great Marketers
Utilize the done-for-you job descriptions and interview questions to find and hire your next marketing professional.
Mini-Workshops
Get bite-sized training on specific topics to help you move your initiatives forward.
Each mini-workshop comes with video instructions, templates, and guides to allow you to quickly learn the information and apply it immediately.
Business Development Planning
Is your firm looking to expand either geographically or into a new industry? Or, is the growth there but the process to develop new sales just not there? In this mini-course, I teach you my proven approach to writing a business development plan, including how to develop the right mix of strategy meetings and research and then how to execute that plan so it doesn’t just get written and sit on the shelf. You’ll walk away with the knowledge and tools to lead the business development planning for your firm.
New Training Added Each Month
I plan to add more training options each month. Because I created this with marketing coordinators in mind, I want to make sure that the training and tools help you in your job.
So, let me know in the comments below:
- Is there a topic you want to learn more about?
- Is there a marketing, proposal management, or business development issue your firm is trying to solve?
Again, this is THE PLACE for you and your professional development. Your feedback helps me develop new resources for you.
