This episode is part two of my discussion with 3 marketing leaders where they share hot o structure your AEC marketing department.
Maximizing AEC Marketing Department Resources: 3 Key Areas to Focus On
Learn how to achieve more with less by maximizing your AEC marketing department resources. Practical tips and strategies for in-house marketers.
How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 1
Learn how to structure your AEC marketing department for success with insights from industry leaders. Get tips on organizing teams and more!
The ONE Marketing Tool That Saves Time & Improves Consistency
This one tool can provide your staff and new hires the ability to easily access the marketing information you need, when you need it the most at that proposal crunch time. It sounds so simplistic, but many marketing departments don’t have one. Perryn Olson is going to share how by creating a marketing department handbook has saved his team time, helped with onboarding, and elevated the department status with in the firm.
5 Key Skills AEC Marketing Coordinators Need to Advance Their Career
Through my experience training dozens of AEC marketing coordinators, I realized that they are a few key areas to really master to grow your career, even if you don’t want to stay in proposals. This episode introduces those five key skills.
Have We Mislabeled the AEC Marketing Coordinator Role?
This podcast episode explores the differences between sales and marketing roles. Why AEC firms call everyone a marketing coordinator and how that is hurting recruiting and retaining great talent in the industry.
Recruiting, Managing, and Growing a Remote Marketing Team
Managing an A/E/C marketing team on its own is difficult. And, if that team is remote, it’s even more challenging. In this podcast episode, Kari Nemiro shares how she recruits and manages her 20-person marketing team spread across the US.
How to Ask for the Salary You Want and Deserve
Struggling with your salary negotiations? Want to ask for more but just not sure how? In this episode of Marketers Take Flight, I’m talking to Jason Ybarra about all things salary. Negotiations, promotions, and increasing your salary. Both with a new opportunity or within the company you are already in. Jason shares with us some tips for negotiating during interviews, reviews, and when it’s time to request more.
Office Not Required: Onboard New Marketers Virtually
Having your first day at a new job start at home feels a bit weird, but maybe the normal for at least a few more months. I sat down with my boss, Sarah, to talk about my firm’s onboarding process and her experience with virtually onboarding over a dozen new hires.
When a Win Strategy Works
I thought I would shift gears a bit and share a personal story about a time when having a documented win strategy paid off for our firm. I guess I just spoiled the ending of this story for you. Our firm did win the project; however, I still encourage you…