With remote working it might be challenging to appear to be working or demonstrate your value if you aren’t producing a proposal. What is the best use of your time during this unique situation? This article shares some initiatives you can start while working remotely to continue to add value to your firm.
Why do we apologize so often? And, how it this hurting our authority in the workplace? I dive deep into both as well as other potentially problematic phrases to stop using.
I have partnered up with my data-loving gal pal, Stacey Ho, CPSM. We are gathering industry-specific research from you about how your firm forecasts. We need your input!
An emerging trend I am seeing is that A/E/C firms are merging skill sets and responsibilities of marketing and traditional IT or tech roles. The is leading to the emergence of a marketing technologist role. This article shares the stories of two professionals who are leading this effort for their firms.
I thought I would shift gears a bit and share a personal story about a time when having a documented win strategy paid off for our firm. I guess I just spoiled the ending of this story for you. Our firm did win the project; however, I still encourage you…
One of the common questions I get from marketing professionals is how to find RFPs (or potential projects) before the RFP is advertised. In this article, I am going to share some ways to find projects before they advertise. Read to the end to get a research template freebie.
This article uncovers a hidden cost of low win rates that your firm may have not realized. You may still be able to meet your financial goals, but not winning leads to this one hidden cost to your firm.
I have been thinking a lot about the unique position marketing professionals have in the A/E/C industry. Not only in our day to day tasks but about the mindsets we have toward ourselves and our roles within our firms.
Is it possible to change others around us by changing the way we think of ourselves first?
As A/E/C firms are beginning to realize that they need to develop their brand and differentiate to win more work and recruit more talent, marketing is being elevated. I share my thoughts on the characteristics of a marketing centric A/E/C firm.
Add to your learning with podcasts. I have updated the original list of podcasts for A/E/C marketers from 2017, with a new list recommend from you, the readers of Marketers Take Flight. Discover both new and timeless podcasts for A/E/C marketers in this latest article.