![[ModMarketing] How to do Keyword Research for AEC Online Marketing](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/09/080-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] How to do Keyword Research for AEC Online Marketing")
What is your ideal client or audience looking for? What content do they want to find? That’s where keyword research comes in. In this episode, I am going to walk you through how do to keyword research to help you start brainstorming topic ideas for your content calendar.
![[ModMarketing] Content Ideas to Fuel Your Marketing](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/08/078-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] Content Ideas to Fuel Your Marketing")
This episode is all about content creation – the fuel that ignites your online marketing efforts. I walk you through different content types, how to determine which content type works for each stage of the decision-making funnel, and some ideas to make your content stand out. And, stay until the end to hear about an award-winning and sales-generating marketing campaign from an engineering firm!
I have two guests on this episode to give you ideas on how to tweak a few details on your website design, local SEO, reviews and domain authority that will help potential new clients find your firm.
![[ModMarketing] A Content Strategy that Attracts Potential Clients](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/08/076-PodBlog_2022.png?resize=670%2C300&ssl=1 "[ModMarketing] A Content Strategy that Attracts Potential Clients")
This episode walks you through the 3-step process to create a content strategy that attracts potential AEC clients and pulls them through the entire decision-making process.
Do you have a go-to person in your firm when you need to find an old picture? Maybe there’s that drive with all the images labeled IMG? Organizing your digital clutter might be the next step for your firm. Learn about how a digital asset management (DAM) system can make your department more efficient.
![[ModMarketing] Define Personas to Guide Marketing Strategies](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/08/074-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] Define Personas to Guide Marketing Strategies")
In this episode, I dive deep into what personas are, how to develop personas, and how they are used to help create your digital marketing strategies.
![[ModMarketing] How to Set Digital Marketing Goals](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/07/072-modmarketing-goals-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] How to Set Digital Marketing Goals")
Without goals, it’s nearly impossible to develop a marketing plan let alone know if the marketing effort is working. This is the second episode of the [ModMarketing] series and I’ll walk you through how to set digital marketing goals and how to use those goals to get leadership buy-in.
Using digital ads, LinkedIn ads, and email campaigns, how can you reach the influencers and decision-makers before the RFP is out? Getting in front of your clients before the proposal is even written isn’t as hard as you might think. In this episode, marketing and BD experts share some ways they have done just this.
![[ModMarketing] Modernizing AEC Marketing](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/06/068-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] Modernizing AEC Marketing")
I am so excited to bring you this brand-new ModMarketing Series! This series will walk AEC marketers through how to modernize their marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help raise your firm’s brand awareness, capture new leads, and eventually drive the growth at your firm.
This one tool can provide your staff and new hires the ability to easily access the marketing information you need, when you need it the most at that proposal crunch time. It sounds so simplistic, but many marketing departments don’t have one. Perryn Olson is going to share how by creating a marketing department handbook has saved his team time, helped with onboarding, and elevated the department status with in the firm.