[ModMarketing] How to Set Digital Marketing Goals

Without marketing goals, it’s nearly impossible to develop a marketing plan let alone know if the marketing effort is working. Without clear, actionable, and achievable metrics, how does your marketing team know what you’re working towards? Setting goals for digital marketing programs should always be the priority.

This is the second episode in the special [ModMarketing] podcast series. This series will walk you through how to modernize your marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help raise your firm’s brand awareness, capture new leads, and eventually drive your firm’s growth.

I’ll explain how to begin goal setting, what SMART goals are, goal examples, and best practices.

So, let’s dive right in with how to even decide what type of marketing campaign you’re going to do.

And in this episode, I am sharing how to set your digital marketing goals.

Start with Your Firm’s Strategic Goals

I strongly encourage you to start with your firm’s strategic goals.  

A firm’s strategic or business goals are a critical place to start identifying digital marketing goals. The business goals of the firm give you and your marketing team a purpose and define exactly what you want to achieve with your marketing efforts.

Your firm’s strategic plan might have both long- and short-term goals. Some of those goals might not be relevant to the marketing team, but often they are. Some common strategic goals include expanding geographically or expanding the services offered.

Brainstorm Marketing Campaign Ideas

So, once you know where your firm’s headed in terms of growth priorities, it’s time to brainstorm some ideas of how digital marketing efforts and campaigns can support those priorities. This is where you can begin to flex your creative muscles. This is the fun part – start the ideation process of all of the different types of online and offline marketing strategies.

Develop SMART Digital Marketing Goals

Once you have those ideas, you’re not done yet. To make them into a viable digital marketing campaign that you’re able to track and report on the results, you have to set some goals. We all know that we don’t really know how we are doing, where we are going, or if we’ve gotten there without some kind of direction and destination.

[ModMarketing] techniques are no different. You have to set meaningful goals for your marketing campaigns. And, you’re in luck because this episode walks you through how to put together a goal, and below I provide [ModMarketing] Goal worksheet so you can start today.

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