Looking to hire a freelance writer for your AEC marketing team? In this episode, Ashley Cisneros Mejia, founder of Talk Freelance to Me, explains the ins and outs of finding and working with a freelancer. From email campaigns to market research, learn how outsourcing your writing projects can help alleviate stress during busy seasons. Tune in for valuable tips and advice on evaluating freelancers and making the most of your team’s time.
Not enough time to create new marketing content? Your subject matter experts are too busy to provide content? Your problem is solved in this week’s episode. I will walk you through 3 different ways you can repurpose your proposal content for your marketing efforts.
In this episode I share the pros and cons of different content types. This will give you direction on what your content strategy will be based your ideal client’s preferences, your resources, your expertise, and frankly, what you like to produce.
It is more important than ever to stand out from the competition. How can AEC marketers get their content to stand out? Using the power of clarity can better understand your client and create content that addresses their specific needs.
In this episode, I share a few ways to make sure that the limited time and resources you have to spend on your online marketing efforts, align perfectly with your firm’s growth goals, so you’re not wasting time or money chasing the latest fad or shiny object!
![[ModMarketing] How to Measure AEC Marketing Campaign Results](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/12/092-analyze-marketing-peformance-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] How to Measure AEC Marketing Campaign Results")
If the results from your marketing campaign efforts are not tracked, how will you know if it’s working or not? It seems simplistic to write, but this is often challenging for many AEC firms. And if you don’t track, analyze, and report on results, it’s more difficult to get buy-in for additional marketing resources. In this episode I am going to share the steps to begin collecting the results of your marketing campaign and analyzing those results.
![[ModMarketing] SEO for AEC Firms, Part 2](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/11/089-SEO-for-AEC-firms-part-2-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] SEO for AEC Firms, Part 2")
In part 2 of SEO for AEC firms, I share what domain or website credibility is, why it’s important for SEO, and some ways to increase the authority of your website. Then I walk through a 3-step plan so you can get started improving your SEO today.
![[ModMarketing] SEO for AEC Firms, Part 1](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/11/088-SEO-for-AEC-firms-part-1-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] SEO for AEC Firms, Part 1")
Get started with deploying SEO strategies for your AEC firm. In this episode, I cover what SEO is, how it works, and ways to optimize your firm’s website for better SEO.
![[ModMarketing] An AEC Marketer’s Guide to Content Repurposing](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/10/086-blog-AECcontentrepurposing.png?resize=670%2C300&ssl=1 "[ModMarketing] An AEC Marketer’s Guide to Content Repurposing")
Obtaining new and unique marketing content is a big struggle for AEC marketers. That’s where content repurposing can save time and frustration. This episode covers what content repurposing is, how to identify the right piece of content to repurpose, and 13 different ways to repurpose it!
![[ModMarketing] 4 Ways to Promote AEC Marketing Content](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/10/084-podblog.png?resize=670%2C300&ssl=1 "[ModMarketing] 4 Ways to Promote AEC Marketing Content")
Your AEC firm can have the greatest piece of content in the world, but it doesn’t matter if your ideal client doesn’t see it. It’s not enough to just hit that publish button on the blog post or YouTube video if you’re not promoting it. In this episode, I share some common and not-so-common promotional tactics.