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Bounce Rates, Click Through Rates, and Referral Sites. Oh My!

Bounce Rates, Click Through Rates, and Referral Sites. Oh My!

Many professional marketers don’t know how to explain website analytics to other people. You know who falls into the category of “other people”? Company management, that’s who. Yes, we may give our firm management a report from our Google Analytics of how our website is performing but we are assuming…