I have partnered up with my data-loving gal pal, Stacey Ho, CPSM. We are gathering industry-specific research from you about how your firm forecasts. We need your input!
Positioning Your Firm Before the RFP
I sit down with Josh Miles on the Professional Services Marketing Podcast to talk about strategies to position your firm ahead of the RFP.
Constructing a Great Halloween Costume – 2019 Edition
In this article, I share this year’s A/E/C and marketing inspired Halloween costume ideas.
ICYMI: Top 10 Proposal Management Articles
From finding potential new projects to getting a timely go/no go decision and producing winning proposals, this is a round-up of my best proposal management articles.
Implementing Change: 5 Steps to Success
Change is hard in our A/E/C firms. Whether you are trying to implement a new CRM or capture planning process, I share 5 steps to increase your success. I also provide a free guidebook to help you with your next implementation.
Five Ways to Infuse Creativity Into Your Proposals
We want our proposals to be unique and stand out to put our firm at an advantage. We also want our proposals to clearly communicate why the client should select our firm in a convincing and easy-to-read way. In this article I share five different ways to infuse creativity into your proposals.
Does the Competition Matter?
When you are putting together proposals, how much attention should you give your competitors? Does competition matter? Yes, but maybe not in the way you think it does. I share how you can do competitive analysis in the pre-proposal and proposal phase and provide a template to get you started.
Five Items to Watch Out for When Reading RFPs
Whether it’s your first or hundredth proposal, it all begins with reviewing the RFP. I provide five items to watch out for when reading RFPs. These items can disqualify your proposal or provide a hidden advantage. I also provide you with an RFP Review Cheat Sheet to use as a reminder when reading RFPs.
The Emerging Role of Marketing Technologist
An emerging trend I am seeing is that A/E/C firms are merging skill sets and responsibilities of marketing and traditional IT or tech roles. The is leading to the emergence of a marketing technologist role. This article shares the stories of two professionals who are leading this effort for their firms.
Want to get great at something? Get a Coach.
I apply lessons learned from a Ted Talk to challenge a way of training for the A/E/C industry. Using a coach approach similar to great athletes might be a better way to improve performance and get better.