It’s critically important for your career growth to continue to improve your skills and expertise. This can’t be solely by doing the work, managing more or larger proposals. It comes through self-education. Learn more about the power of self-education in this new article.
Marketers, Stop Apologizing
Why do we apologize so often? And, how it this hurting our authority in the workplace? I dive deep into both as well as other potentially problematic phrases to stop using.
10 Important Lessons I’ve Learned from the Last Decade
While I was reflecting over the past decade, I thought about the lessons I learned and would love to tell my 10-year ago self. I want to share them with you in hopes that you can take some of my wisdom and learn them in less than 10 years!
The Emerging Role of Marketing Technologist
An emerging trend I am seeing is that A/E/C firms are merging skill sets and responsibilities of marketing and traditional IT or tech roles. The is leading to the emergence of a marketing technologist role. This article shares the stories of two professionals who are leading this effort for their firms.
Do you have what it takes to be an A/E/C marketer?
The A/E/C marketing professional needs a unique set of skills to be successful. Read my thoughts on what it takes, and let me know if you agree.
Beyond Hit Rates: Quantifying Marketing’s Success
One frequent measure of success, is calculating your firm’s hit (win) rate. But what if your marketing department doesn’t submit many proposals? Here’s some other ways quantify your success.
Find Your Next Marketing Coordinator
The marketing coordinator is probably the toughest position to fill right now. Posting a job opening on your website probably isn’t enough. You are most likely going to find your next marketing coordinator by searching for them instead of them apply to your site. Listed below are some of the…
Measurable Performance Goals for A/E/C Marketers
Crafting SMART performance goals for A/E/C marketers isn’t always easy. In this article, I provide some examples that you can use to craft your own SMART goals.
Avoid Proposal Burnout: Initiatives Where Marketers Can Add Value
Proposals are a huge part of an A/E/C marketer’s job but can often lead to burnout. In this article, I share some ideas for initiatives where marketers can add value beyond proposals.
Finding Extra Marketing Help, When You Can’t Hire Another Employee
The economy has recovered. For those of us in the AEC marketing field, that means more proposals, presentations, events, etc. However, the hiring budgets may have not caught up just yet. You haven’t been able to put the case together enough to hire another full time person. Or maybe, you don’t…