#85: How to Gain More Credibility with the C-Suite
you’re just not getting the respect or credit you deserve from the C-suite? If you’re nodding your head in frustration, this episode is for you. You’ll learn 3 tips as to why are CEOs unhappy with their marketing teams’ performance, and what can be done to bridge the gap.
Stacey Danheiser is the founder of Shake Marketing Group, a B2B marketing consultancy. She is an expert in marketing strategy and execution and helps her clients build alignment with their sales teams, craft customer-focused value propositions, and set up their marketing teams for success.
As a marketer, it can be difficult to gain credibility and respect from the C-suite. One way to overcome this is to understand the business and what the C-suite cares about. This can be done by speaking with someone in the finance team and asking about the important metrics that the C suite uses to measure success.
Here are some highlights:
What do CEOs expect from their Marketing team: 5:11
Marketers number one job: 7:44
How can Marketers earn more influence and credibility with the C Suite: 18:56
Get to know your clients: 25:07
Why Marketers are skipping steps: 27:25
Confident Marketer’s Playbook: 28:28
Stacey Danheiser, Shake Marketing Group
Stacey Danheiser is a seasoned marketing executive specializing in building go-to-market strategies and high-performing marketing teams for scaling b2b organizations.
She has helped transform over two dozen B2B enterprises from product pushers to customer-value-led organizations. Her approach to growing revenue and profits through targeted, cohesive marketing and sales has led her clients to achieve 118% YoY revenue growth, Inc 5000 listings, over $200 million in closed sales, 90% marketing team retention, customer ‘sweet spot’ growth of 207% YoY.
Prior to consulting, Stacey led marketing for several Fortune 500 companies across the cable, telecom, and financial services industries. She’s held leadership positions in all areas of marketing – from go-to-market strategy to field execution, delivering unprecedented, multi-million dollar growth in sales and revenue.
Stacey runs Soar Marketing Society, a b2b marketing community & mentorship program to help b2b marketers build more credibility with the C-suite. Through customized guidance and training, she helps her students learn how to build customer-focused strategies that drive results.
Stacey is the co-author of two marketing books covering marketing and sales alignment, customer value propositions, and how to develop high-performing marketing teams. She has contributed her advice to Forrester Research and has written numerous articles for The Journal of Sales Transformation and the ISMM publication Winning Edge. Stacey has also appeared as a guest speaker at various in-person and virtual events led by the Business Marketing Association, University of Colorado LEEDS alumni, Hays, Jack Welch Management Institute, and dozens of marketing and business podcasts.
Links mentioned in this episode:
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