#118: 7 LinkedIn Company Page Updates You Can’t Ignore in 2023
In the world of architecture, engineering, and construction, staying ahead of the marketing game is crucial. One platform that has proven to be a game-changer for professionals in this industry is LinkedIn. It serves as a virtual networking hub where connections turn into collaborations, and opportunities abound. In this week’s episode I share the latest LinkedIn Company Page updates and why should try them out.
Why LinkedIn Matters for Your Business:
Before I dive into the exciting updates, let’s take a moment to understand why LinkedIn should be an integral part of your marketing strategy. With its 20th birthday celebration last year, LinkedIn solidified its position as the leading social network for B2B. Users consistently trust LinkedIn more than any other social platform, and 65% of business decision-makers have a LinkedIn profile. Moreover, LinkedIn has become a prominent platform for thought leadership in the business world, especially through its annual reports on the state of B2B. Ignoring the power of LinkedIn would mean missing out on valuable opportunities for growth and engagement.
Optimizing Your LinkedIn Company Page:
Before exploring the new updates, it’s important to ensure that your LinkedIn Company Page is set up correctly. Take a close look at your page and review the following aspects:
- Completeness: Are there any empty sections? LinkedIn prompts you to fill them out, so make sure you provide all the necessary details.
- Currency: Is the information up to date? Keep your page fresh and relevant by updating any outdated information.
- Contact Information: Is your firm’s contact information easily accessible? Make it simple for people to reach out to you.
- Website Visibility: Can visitors find your company’s website? Ensure that your website link is prominently displayed on your page.
- Regular Updates: When did you last share a post? Consistent posting is key to keeping your page active and engaging.
Episode Summary
Here are just some highlights from the episode:
- LinkedIn is a vital platform for professionals in the architecture, engineering, and construction industry, offering unparalleled networking and collaboration opportunities.
- The 2023 LinkedIn Company Page updates include scheduled posts, page notifications, clickable and customizable links in photos and videos, the ability to follow other pages as your page, showcase pages, employee notifications, and enhanced insights and analytics.
- These updates empower AEC firms to boost audience engagement, drive traffic to their websites, establish their brand voice, segment content, and measure performance against competitors.
- Understanding the importance of optimizing your LinkedIn Company Page and the insights and strategies to make the most of these new features.
LinkedIn Page Examples with Calls-to-Action for Visitors to "Ring the Bell"
Example of the Ability as a Company Page to Follow Other Linkedin Company Pages
Conclusion
Mastering LinkedIn Company Pages is essential for professionals in the architecture, engineering, and construction industry. The latest LinkedIn Company Page updates and features in 2023 provide powerful tools to enhance engagement, expand your brand’s reach, and establish thought leadership.
Your Turn
Comment below to tell me what your favorite LinkedIn Company Page update is ⤵️.
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