#119: Embrace Visual Storytelling to Stand Out in the AEC Industry
In this episode, I dive into the captivating world of Visual Storytelling with a very special guest, Ely Hemnes from Unfound Door Creative Agency. Together, we uncover the incredible power visual storytelling holds in the AEC industry.
Prepare to be inspired as we explore how captivating photography and videography can transform your firm’s brand and attract your dream clients. Imagine capturing the true essence of your projects and conveying emotions, collaboration, and technical aspects through visually stunning content.
Throughout our conversation, Ely and I discuss expert visual storytelling strategies to align your images with your messages, create authentic content, and leverage your team’s talents and smartphone capabilities. We even share savvy techniques to seamlessly integrate visual storytelling into your marketing efforts, all without breaking the bank.
If you’re ready to take your AEC marketing to new heights, then this episode is a must-listen. Discover how visual storytelling can evoke emotions, showcase your work, and leave a lasting impact on your audience.
Get ready to unlock the untapped potential of visual content and watch as your firm attracts the clients you’ve always dreamed of! 🚀🎯💼
Here are a few highlights from the episode:
- 00:03 – Visual Storytelling in AEC Industry
- 11:14 – Visual Storytelling & Authenticity in Marketing
- 18:12 – The Value of Authentic, User-Generated Content
- 26:02 – Visual Storytelling on a Budget
- 36:29 – Harnessing Visual Storytelling for Marketing
Ely Hemnes, CEO & Founder, The Unfound Door
Ely Hemnes is the CEO & Founder of The Unfound Door, a creative consultancy firm elevating marketing assets, including photography, videography, and design services, in the AEC, Small Business, and Hospitality Industries. The company’s goal is to equip clients with customized visuals that accompany their vision and requirements. They achieve this by educating, empowering, and collaborating with partners during the creative process.
Before creating The Unfound Door, Ely worked in the visual arts and professional theatre circuit where she learned how to unify different business and marketing opinions. This innovative education has granted her the ability to rally both technical and artistic perspectives to a common cause; such tasks requiring organization, communication, and compassion. She hopes to impart these skills with The Unfound Door.Â
Her greatest professional accomplishments include building a flourishing company, certifying the company as a Woman-Owned Small Business (MWBE, SBE, EBE, DBE, and WOSB) with the state, municipal, and federal government, and being nominated as “Business Developer of the Year” with the Society of Marketing Professional Services (SMPS Colorado). Her company has also received multiple awards for client photo and video projects through ENR, SMPS, AGC, and ABC, as well as being selected as a Woman in Construction Waymaker. Ely is most grateful for her thriving team, partnerships with clients, and the supportive AEC and creative communities.
She would love to hear from you! The Unfound Door is a resource across the nation for sourcing amazing creative assets or just inquiring about specific questions.Â
Links mentioned in this episode:
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