As a marketing leader in your firm, you may want to know how much it is costing your firm to submit proposals and how effective that spending is. Here are some questions to help you decide what factors to consider when calculating your proposal cost effectiveness.
Many of you know that Halloween is one of my favorite holidays. I work full time from home now, so dressing up in the “office” isn’t as fun. However, my husband’s company is having a family-friendly Halloween party on the afternoon of October 31. We will be getting our costumes…
It’s often easy to come up with SMART business goals. However, it’s often difficult to gauge whether your SMART goals are also attainable and realistic.
Before you can start your business and marketing goal setting, you should have a good understanding of where you are at today–your baselines. This article shares brief examples of sales (BD) baseline metrics to get you started.
You may be at the beginning or in the middle of developing your plans for the next year. You might also be having discussions about sales and performance goals for your firm and staff. But, before you can start your goal setting, you should have a good understanding of where…
Beyond the basic business development and pursuit update meetings, is your firm having regular higher-level strategic planning meetings? Meetings that focus not on the day-to-day or next big pursuit, but rather, on the growth of your firm. In this article, I share some questions to spur growth-focused discussions.
One frequent measure of success, is calculating your firm’s hit (win) rate. But what if your marketing department doesn’t submit many proposals? Here’s some other ways quantify your success.
The marketing coordinator is probably the toughest position to fill right now. Posting a job opening on your website probably isn’t enough. You are most likely going to find your next marketing coordinator by searching for them instead of them apply to your site. Listed below are some of the…
Crafting SMART performance goals for A/E/C marketers isn’t always easy. In this article, I provide some examples that you can use to craft your own SMART goals.
Get started with developing your A/E/C marketing budget with this guide. In it, I cover what to consider in developing it and provide templates so you can begin today!