This is the second of a two-part DIY series. In the first part, we discussed market/office specific business development plan. In this article, we discuss the corporate marketing plan. Corporate Marketing Plan Even if you are a single marketing department of one, it is imperative that you develop a corporate…
Crafting a business development plan for an A/E/C firm doesn’t have to be difficult. This article covers the basic outline and even provides you a template so you can begin today.
The 21 most recommended books for your professional development as an A/E/C marketing or business development professional.
In the third and final part of the DIY Project Descriptions series, we roll up our sleeves and start writing.
In this second part of the DIY Project Descriptions series, I share the best way to write your descriptions to differentiate them from your competitors.
How can you write a project description on deman when the project manager may not be available? Discover how in my DIY Project Description series.
If you’ve been a marketing coordinator for more than 2-3 years, you may begin to wonder what’s next for your career. Is there a career path beyond proposals?
Usually this time of year we are busy with holiday activities (shopping, trimming trees, entertaining, etc.). While stress levels can often rise due to extra demands on our time, you should stop to reflect on your successes, failures, and lessons learned. It is helpful to do this before thinking about…
Coming out of the recession, local has mattered. Both public and private clients are feeling the pressure to give the work to the local firms. By selecting firms who are local, they are supporting the local economy. This is a no-brainer for elected officials and authorities who must cater to…
Why, how, when you should be asking questions When I first started out, I was completely overwhelmed with the information I needed to learn in a such as short period of time–everything from reading RFPs to understanding roadway design and drainage design to finding the appropriate resumes and relevant projects.…