Discover the transformative impact of ChatGPT on AEC marketing with our most popular 2023 podcast episode recap. Learn key strategies for leveraging AI in content creation and the importance of a work-life balance.
Stand Out in an AI World with Client-Focused Case Studies
Explore the transformative power of case studies in the AEC industry. Dive into key insights from our podcast episode, blending AI efficiency with the authenticity of human touch. Discover why genuine case studies resonate deeply with audiences.
How to Get Your Content Published in National Publications: A Step-By-Step Process for AEC Marketers
Dive into Amanda Murphy’s journey of getting content published in national publications. Learn strategic tips and insights on how to elevate your marketing content’s reach.
Distinguishing Between Promotional and Value-Added Content in AEC Marketing
Discover the balance between promoting your AEC firm’s achievements and delivering value-added content. Dive into strategies that not only showcase your services but also establish genuine connections and trust with your audience.
Designing for All: Ensuring Accessibility Compliance in AEC Marketing and Proposals
Discover the key to making your AEC marketing and proposal materials accessible and compliant with regulations in this e episode. Learn about crucial elements like heading levels, styles, and alternative text for images, along with incorporating accessibility in InDesign. Don’t miss out on this opportunity to ensure inclusivity in your documents and stay ahead in the ever-evolving AEC industry.
Maximizing Your Marketing Team’s Time with Freelance Writers
Looking to hire a freelance writer for your AEC marketing team? In this episode, Ashley Cisneros Mejia, founder of Talk Freelance to Me, explains the ins and outs of finding and working with a freelancer. From email campaigns to market research, learn how outsourcing your writing projects can help alleviate stress during busy seasons. Tune in for valuable tips and advice on evaluating freelancers and making the most of your team’s time.
3 Ways to Repurpose Proposal Content into Marketing Content
Not enough time to create new marketing content? Your subject matter experts are too busy to provide content? Your problem is solved in this week’s episode. I will walk you through 3 different ways you can repurpose your proposal content for your marketing efforts.
How to Write a Persuasive AEC Proposal Cover Letter
If your proposal cover letters begin with “We are excited to submit…” then this is the episode for you. Learn what makes a cover letter stand out and entice selection committee members to read the rest of your proposal.
The Most Popular Podcast Episode of 2021
I wouldn’t be a good podcast host if I didn’t end the year with a “Best of” or a “Most popular episode” replay! So here it goes. The most popular podcast episode of 2021 was…Client Research: Proposal Pet Peeves and Common Winning Elements.
Client Research: Proposal Pet Peeves and Common Winning Elements
Have you ever wondered why a client may choose another firm over yours? Interested in making the client’s experience a better one? Sreoshy Banerjea brings her first-hand experience and client research to share clients’ biggest pet peeves, as well as what makes a winning proposal.