#47: The Most Popular Podcast Episode of 2021
Well, 2021 is nearly over (or might even be over by the time you see this). I don’t know about you, but for me, I am really looking forward to saying goodbye to 2021. For me personally, it was a very hard year. I’ll go into more detail about those events and stories in a future episode as they are going to shape the future of this podcast. I am very excited about that!
Now, I wouldn’t be a good podcast host if I didn’t end the year with a “Best of” or a “Most popular episode” replay! So here it goes. The most popular podcast episode of 2021 was…….
…Client Research: Proposal Pet Peeves and Common Winning Elements.
In this episode, I talk with Sreoshy Banerjea about her research. Her research looks at what the client is looking for within your firm, your proposals, and more. From the basic factors like spelling errors to more sophisticated considerations such as diversity in age. We will discuss the biggest pet peeve of the client, as well as what makes a winning proposal.
So, this isn’t a surprise that this was the most listened-to episode of 2021! It’s not just about proposals, but what our clients think of our proposals.
I also want to let you know that I’ll be taking a little bit of a break from the podcast. I find that when I take a few months off, that gives me time to talk with listeners like you about what’s challenging you, meet interesting guests, and outline/plan the next season.
Over the next few episodes, I will be releasing replays of some of the other most popular episodes. I know some of you have just discovered this podcast so it will help get you caught up. For those that have been here for a while, just think of the replay episodes as a refresh. And I think we can all use a refresh to start a new year.
I want to thank all of you for allowing me to be part of your day and for supporting me! I want to wish all of you, your family, your friends, and your colleagues a safe and happy New Year!
Episode Guest
About Sreoshy Banerjea
Sreoshy Banerjea is the founder of the Creative RFP Toolkit. Having been on both sides of the table, she reverse-engineered her course, ATLAS: A 5-step proposal roadmap for talented architects, urban designers, and their marketing leads, who know they deserve more than an average RFP win rate, learn storytelling techniques to craft powerful and persuasive proposals and win more RFPs. Since this conversation, she finished teaching 5 award-winning firms in the fall, and is opening limited spots for January, and invites you to learn more by scheduling a call with her or emailing her at [email protected].
During her ‘day job,’ she is an award-winning urban designer at an economic development corporation in NYC where she directs Urban Design. Prior to her time in the public sector, she has worked with a variety of internationally renowned architects, including Rafael Vinoly, Dominique Perrault, and Dattner Architects. Sreoshy has a Master’s in Urban Design from MIT and a Bachelor of Architecture from Rensselaer Polytechnic Institute. She spends her free time chasing her toddlers when she’s not focused on ATLAS or envisioning the future of NYC as ‘the client.’
Follow Sreoshy on Instagram @creativerfptoolkit and on LinkedIn for RFP myth busters, and proposal tips and tools. Download her free preview, ATLAS: A 5-step proposal roadmap here.
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