I thought I would shift gears a bit and share a personal story about a time when having a documented win strategy paid off for our firm. I guess I just spoiled the ending of this story for you. Our firm did win the project; however, I still encourage you…
Last week, I was grateful to be able to attend and present at the 2019 SMPS Build Business Conference in Washington, DC. It has been about five years since I attended the last one. Boy did SMPS step up its conference game. The entire conference was jammed pack with relevant…
I think that go/no go evaluations have a purpose, I just don’t want you to get hung on the process or a form. This article walks through why you need a go/no go evaluation, steps to develop a process and sample evaluation questions.
In celebration of seven years since founding Marketers Take Flight, I wanted to take time and reflect all the changes, lessons learned and successes.
One of the common questions I get from marketing professionals is how to find RFPs (or potential projects) before the RFP is advertised. In this article, I am going to share some ways to find projects before they advertise. Read to the end to get a research template freebie.
This article uncovers a hidden cost of low win rates that your firm may have not realized. You may still be able to meet your financial goals, but not winning leads to this one hidden cost to your firm.
The A/E/C marketing professional needs a unique set of skills to be successful. Read my thoughts on what it takes, and let me know if you agree.
Learn how to use strategy first to determine how to develop your marketing efforts. I will dig in deeper to explain what marketing strategy is and walk through an example specific to professional services firms.
I have been thinking a lot about the unique position marketing professionals have in the A/E/C industry. Not only in our day to day tasks but about the mindsets we have toward ourselves and our roles within our firms.
Is it possible to change others around us by changing the way we think of ourselves first?
CXps is the event for those who recognize that CX is (and will continue to be) the differentiator for their firm. This article recaps my conference and key takeaways.