We are all overworked, trying to balance work/family/friends/social, and need a break. Want to know how this can be accomplished?
Read my latest thoughts on how you can leave at 5 pm without losing your job. Then commit to taking the 5 pm Challenge.
As A/E/C firms are beginning to realize that they need to develop their brand and differentiate to win more work and recruit more talent, marketing is being elevated. I share my thoughts on the characteristics of a marketing centric A/E/C firm.
Some ways I have automated areas of my life, to minimize decision fatigue, clear my mental clutter and to unleash creativity.
Getting started with SEO strategies can be overwhelming for any marketing professional. This article shares some basic SEO strategies to consider before getting started implementing your own strategies or hiring an SEO consultant.
An introduction to proposal coordination, specific to the architecture, engineering, and construction industry. I cover the five areas involved in proposal coordination: win strategy, proposal management plan, scheduling, content development and getting information from technical staff.
Add to your learning with podcasts. I have updated the original list of podcasts for A/E/C marketers from 2017, with a new list recommend from you, the readers of Marketers Take Flight. Discover both new and timeless podcasts for A/E/C marketers in this latest article.
This article shares various methods for managing project information for A/E/C firms. It goes through the various methods and ways to automate managing project information. I also share a case study of how a construction firm uses field visits to gather robust project information.
This article shares how to set up a system for annual resume updates for your A/E/C firm. It also provides some best practices and templates to automate the resume update process.
There are a few good moments to capture your firm’s expertise – when they are hired is one of them. Learn how to set up a new hire resume update process.
I share four different types of marketing structures that I have either worked in or researched through my network. I attempt to point out the pros and cons of each to help you decide what may work best for your firm and its current situation.