How AEC Firms Can Prepare Now for The Infrastructure Investment and Jobs Act (IIJA) Transcript Lindsay: Well, Hey there, marketers. Welcome back to another show. I am Lindsay Diven your marketing co-pilot. And on today’s episode, we are diving a little deeper into the IIJA, IIJA. the infrastructure, investment and…
Transcript: [ModMarketing] How to Set Digital Marketing Goals
[ModMarketing] How to Set Digital Marketing Goals Transcript Without marketing goals, it’s nearly impossible to develop a marketing plan let alone know if the marketing effort is working. Without clear, actionable, and achievable metrics, how does your marketing team know what you’re working towards. Setting goals for digital marketing programs…
Transcript: AEC Marketing Campaigns Geared Towards Winning
AEC Marketing Campaigns Geared Towards Winning Transcript Lindsay: Well, hey there, marketers, have you ever wondered how to use marketing campaign strategies or tactics to help shape your pursuits? Either in the prepositioning phase or even during the chase? Like after the RFPs out? If you didn’t even think this…
Transcript: Business Development Trends from the 43rd Deltek Clarity Study
Business Development Trends from the 43rd Deltek Clarity Study Transcript Lindsay: Welcome to another episode of the Marketers Take Flight podcast. I’m your host, Lindsay Diven. And today we’re gonna be diving deep into industry trends. It relates to business development, proposals, forecasts, win rates, and volume of proposals. Just…
Transcript: [ModMarketing] Modernizing AEC Marketing
Produce Faster Proposals with These InDesign Scripts & Plug-ins Transcript I am so excited to bring you this brand-new ModMarketing Series! This series will walk AEC marketers through how to modernize their marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help you to raise…
Transcript: The ONE Marketing Tool That Saves Time & Improves Consistency
The ONE Marketing Tool That Saves Time & Improves Consistency Transcript Lindsay: Do you know that there’s one tool or one resource that every marketing department in the AEC industry should have, but most don’t, and it’s something that they can create. They don’t need any special software, but it…
Transcript: How to Organize Your AEC Proposal Content Creation Process
Produce Faster Proposals with These InDesign Scripts & Plug-ins Transcript Imagine how it would feel when you are able to manage a proposal process from start to finish that is planned, organized, and follows a predictable schedule. You not only know the steps involved in any proposal response situation but…
Transcript: Build Firm Credibility with Media Relations
Build Firm Credibility with Media Relations Transcript Lindsay: Well, Hey there friend. I am very excited about today’s topic because it’s a topic I haven’t really covered. And I haven’t personally had experience in all of my years of AEC marketing. And that topic is media relations. I brought on…
Transcript: AEC Firms: Add These LinkedIn Strategies to Your Marketing Plan
AEC Firms: Add These LinkedIn Strategies to Your Marketing Plan Transcript Lindsay: Does your AEC firm have a LinkedIn page? you most likely have a personal profile, your subject matter experts, your technical staff, your principals, probably have personal profiles. But are you really maximizing LinkedIn to showcase your subject…
Transcript: Onboarding Process to Make New Marketing Coordinators Fall in Love [and Stay] with Your Firm
Onboarding Process to Make New Marketing Coordinators Fall in Love [and Stay] with Your Firm Transcript Tell me friends are you… Experiencing heavy turnover in your AEC marketing department, especially after a new hire’s first few years? Are you frustrated because your new marketers are not productive quickly? Are your…