#23: Marketing Ideas that Generate Demand and New Sales Leads
Wouldn’t it be cool if marketing could help generate revenue for your A/E/C firm? What if you could generate new client or project leads that you could pass to your business development teams? You would probably want to know what marketing strategies would give you those results.
That’s exactly what today’s episode is about. I talk with Julie Huval, Head of Marketing for Beck Technology, about the marketing strategies her team deploys to generate demand and get incoming leads.
You’ll want to make sure you have a piece of paper and a few pens to take notes for this episode because Julie dives deep and shares a lot of ideas for your marketing plan. Specifically, we talk about:
- The difference between demand generation and lead generation
- Demand generation examples you can implement at your A/E/C firm
- How your marketing department can pass qualified leads to your business developers
- How marketing’s performance is measured and how that shapes her marketing strategies
- How to get started with your demand generation strategies
- How to tell if your marketing is working
- How other folks in your firm can get involved in marketing when they are not in a position to directly create content
- How to generate leads when your clients are in the private sector
- How to generate leads when you are a subconsultant firm
This episode is rich with educational, inspirational, and idea generating content. You’ll want to save it and listen to it again and again. You’ll probably also want to share it with your marketing and business development teams.
This episode is a part of my 2021 Planning series. The 2021 Planning series includes podcast episodes, freebies, and mini-workshops to help you prepare your BD and marketing plans for 2021. You can find the entire 2021 Planning series here.
Meet Julie Huval, CPSM
Head of Marketing for Beck Technology
Julie Huval is the Head of Marketing at Beck Technology. She leads a team of marketers and helps drive demand for the company’s preconstruction technology offerings. Julie is also a contributing author to a number of industry publications and is a frequent public speaker on marketing, business, and technology. She earned a MBA from The University of Texas at Arlington and a Bachelor of Arts in journalism and environmental studies from Baylor University. Additionally, Julie is a Certified Professional Services Marketer.
Resources mentioned in this episode:
Website Analytics Article by Julie Huval, CPSM
Podcast consultant, Kasey Jones
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