#19: Insider Tips for Rebranding Your A/E/C Firm with Justine D'Andrea, CPSM
Rebranding any firm is a big undertaking. It is especially true for A/E/C firms when many of the decisions are made by committee, some of the decision-makers might not fully understand branding, and you are often managing the rebranding project out on top of all of your other duties.
Furthermore, many of us have never managed a rebranding effort until we are assigned our first one.
Having managed a rebrand at a former firm, I know exactly what an undertaking this initiative is. Earlier this year, I was catching up with my friend, Justine D’Andrea, CPSM, and she had just launched her firm’s new brand a few weeks earlier. We swapped war stories about the process and knew what she had experienced would be valuable to you as well.
So, in this episode, Justine shares the story of her firm’s rebrand process. Specifically, she shares with us:
- How her firm decided it was time for a firm rebrand.
- The reason she selected an outside firm to help with the process. And, the skills and criteria she used to select the firm.
- Why her firm broke the process into two phases and ended up selected a different firm for phase two.
- The overall timeframe for the entire rebranding effort and how this compared to their original timeframe goal.
- How she engaged and included members of her firm, from the CEO and COO to the employees.
- Her lessons learned and best practices that other marketers should consider if they are thinking about a rebranding effort.
Meet Justine D’Andrea, Marketing Director for Ramey Kemp Associates (RKA)
Justine D’Andrea is the Director of Marketing for Ramey Kemp Associates (RKA), a transportation consulting firm. Justine holds a Bachelor of Arts Degree in Political Science from the University of Central Florida with a minor in Marketing. She has worked in the A/E/C industry for over 15 years and has been an active member of SMPS during that time. Additionally, Justine is currently serving as the Chair for the ACEC/NC (American Council of Engineering Companies – NC Chapter) Business Practices Committee. In her spare time, Justine loves being outside – trying to keep up with her 6 year old daughter.
Contact Justine:
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2 thoughts on “Insider Tips for Rebranding Your A/E/C Firm”
Wish this podcast was around when I first started working in the AEC field! Lindsey shares great tips for proposal writing and working with your team. A must subscribe for those new to the industry!
Thank you for listening!