#96: Accelerate Content Marketing Results with LinkedIn Advertising
Have you ever considered paid ads to amplify or accelerate your content marketing? In this episode, I have on Lindsay Young, MBA, CPSM Chief Difference Maker at nu marketing and we are talking about LinkedIn ads as well as the strategies around using LinkedIn for your personal and firm brands.
Lindsay discusses some of the benefits of LinkedIn advertising, particularly over some of the other social media platforms. She walks us though a few examples of how she’s built some LinkedIn campaigns for her own clients and some steps to help you get started. We discuss sponsored posts, how best to test those as well as creating general brand awareness through specifically targeting a specific audience, a specific area, and more.
Here are some highlights:
- How Lindsay’s business helps AEC firms: 2:28
- Advertising on LinkedIn: 4:20
- Why consider LinkedIn Ads: 13:02
- Examples of ad campaigns: 19:03
- 1st Steps with LinkedIn ads: 22:20
- Testing know-how: 23:54
- Lindsay’s #1 piece of advice for new marketers: 27:18
Lindsay L. Young, MBA, CPSM, Chief Difference Maker, NU Marketing
Lindsay L. Young, MBA, CPSM, loves all things PINK, spending time at the lake, is a red dirt country music junkie and enjoys spending time with family and friends. She’s been married to her best friend and husband, Aaron, for fifteen years. Chief Difference Maker of nu marketing, Lindsay consults with small to medium sized design and construction firm with their marketing and business development plans. Through effective strategies, she helps businesses increase their profits and build their businesses. With over fifteen years of experience, she helps companies with marketing strategies, brand perception surveys, trade show implementation, customer and employee events, presentations, social media presence, employee training, and project management of branding and website redevelopment.
Links mentioned in this episode:
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