Unlock the power of AEC marketing metrics with these 6 tips. Dive deep into actionable advice tailored for the AEC industry to measure, visualize, and elevate your marketing impact.
![[ModMarketing] How to Measure AEC Marketing Campaign Results](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/12/092-analyze-marketing-peformance-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] How to Measure AEC Marketing Campaign Results")
[ModMarketing] How to Measure AEC Marketing Campaign Results
If the results from your marketing campaign efforts are not tracked, how will you know if it’s working or not? It seems simplistic to write, but this is often challenging for many AEC firms. And if you don’t track, analyze, and report on results, it’s more difficult to get buy-in for additional marketing resources. In this episode I am going to share the steps to begin collecting the results of your marketing campaign and analyzing those results.
Sales & Marketing Metrics that Drive Accountability
Why are some decisions so hard to make at our AEC firms? And why is it so hard to keep people accountable for making and keeping those decisions? Can the use of metrics or different analytics drive accountability? Kathy Nanowski, CPSM is the vice president and director of marketing and business development at Fuss & O’Neill, she is here to share with us the metrics she uses for reporting on capture plans and how you can get started at your firm as well.
The Nuts & Bolts of Win Rates
Just like almost every other statistic, win rates can be an elusive and manipulated number. There are many factors that can be counted into or left out when calculating the win rate, it is very hard to compare your firm’s number with another firm and often one office’s win rate…