I wouldn’t be a good podcast host if I didn’t end the year with a “Best of” or a “Most popular episode” replay! So here it goes. The most popular podcast episode of 2021 was…Client Research: Proposal Pet Peeves and Common Winning Elements.
Client Research: Proposal Pet Peeves and Common Winning Elements
Have you ever wondered why a client may choose another firm over yours? Interested in making the client’s experience a better one? Sreoshy Banerjea brings her first-hand experience and client research to share clients’ biggest pet peeves, as well as what makes a winning proposal.
When a Key Employee Leaves Your Firm
What do you with your marketing materials when a key employee leaves your firm? I share some experiences and give my opinion on how to handle these situations.
Tips for Virtual Shortlist Presentations
#5: Tips for Virtual Shortlist Presentations I had the chance to meet with Dena to answer questions about what to expect as clients move to virtual formats for shortlist presentations, how marketers can prepare their presentation teams, and some advice to minimize technical mishaps. The conversation took place during one…
Look Your Best in Video Meetings – Camera, Lighting and Audio Set-Up Tips
This week’s Live with Lindsay, we shared lighting 💡 and camera 📸 set-up tips to help you look your best on your video calls. I have enlisted two very special guests who are very talented when it comes to photography, lighting, etc. Adam Kilbourne, FSMPS, CPSM and Cathy Hutchison, CPSM…
Preparing for Virtual Shortlist Presentations at Architecture, Engineering, and Construction Firms
Tips for Virtual Shortlist Presentations with Dena Wyatt I had the chance to met with Dena to answer questions about what to expect as clients move to virtual formats for shortlist presentations, how marketers can prepare their presentation teams, and some advice to minimize technical mishaps. Dena is an expert…
Rule the Rehearsal Roost
Your firm has been shortlisted. Congratulations! Now the real work begins to prepare the presentation. Not only are you responsible for capturing your sales message and complex technical information into graphically appealing slides or other visual displays, but you are also responsible for organizing all of the rehearsals and corralling…