Fly through the turbulence of AEC marketing and have your career take off
Why, how, when you should be asking questions When I first started out, I was completely overwhelmed with the information I needed to learn in a such as short period of time–everything from reading RFPs to understanding roadway design and drainage design to finding the appropriate resumes and relevant projects. I knew the fundamentals of [...]
My not-so-high-tech daily production system Over the past few months, I have had the opportunity to talk to nearly a hundred marketers and one of the most common questions I was asked was “How do I get it all done?”. After tracking my activities over a month or so, I have identified some common practices [...]
Focus on ideas to move you towards your goals and away from your pain points. Do you ever go to a conference or even a program and come back with your head spinning with tons of great ideas to implement? Then you get back to the office the following day and don’t know where to [...]
Why I keep my vacation day balance at zero and you should too! When I was pregnant with my second child, I had been working for the same firm for nearly four years. When I was reviewing the maternity leave policies and figuring out my schedule, I realized that I had almost 150 hours of [...]
This is part of the Setting Yourself Up for Success series. This series helps marketers in the engineering/architecture/construction industry navigate the proposal turbulence and have their career take-off! In the Grammar & Proofreading episode, we explore the differences between writing and editing guidelines and why it is important to have them for your firm. I [...]
Your firm has been shortlisted. Congratulations! Now the real work begins to prepare the presentation. Not only are you responsible for capturing your sales message and complex technical information into graphically appealing slides or other visual displays, but you are also responsible for organizing all of the rehearsals and corralling the egos to deliver a [...]
Five easy steps to balance deadlines and nurturing business relationships This is not a new problem faced by us who are responsible for sales, especially those seller-doers. You know that you are supposed to call this person, set up a lunch meeting with that person and meet with that client; but you have a deadline. [...]
You have just received a proposal for a client you may or may not have worked for previously. You know you can do the services requested and the submittal is “little” effort to put together. In fact, you have a go-by from a previous submittal that you can just update for this one. You are [...]
Other Ways to Connect with Me