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Complete Guide to Successfully Onboard Your New Marketing Coordinator


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Complete Guide to Successfully Onboard Your New Marketing Coordinator

In a previous post, I explained how difficult it has been for AEC firms to find experienced Marketing Coordinators. If you are one of the lucky ones to find this unicorn, you will want to make sure you set a great first impression so he/she stays with your company for…

Communication Skills to Conquer “Highly Interactive Meetings”


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Communication Skills to Conquer “Highly Interactive Meetings”

If you’ve spent more than a week in A/E/C marketing, chances are you’ve been involved in a “highly interactive meeting.” You know the type. Eight people around a conference table. A loose agenda. Everyone has an opinion and expresses it loudly. Sidebar conversations taking place. Folks on their smartphones. It’s…

Where have all of the AEC Marketing Coordinators gone?


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Where have all of the AEC Marketing Coordinators gone?

Have you noticed that there are a lot of firms looking for AEC marketing coordinators? I think I get at least one email a week asking if I know anyone who can fill a marketing coordinator role. Also, as I write this there are 36 open positions on the SMPS…

Engineering a Great Office Costume – 2016


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Engineering a Great Office Costume – 2016

Halloween is one of my favorite holidays. I love dressing up in creative and funny costumes. How fun is it to be someone else for the night? However, since joining the AEC industry over a decade ago the office dress-up has been hit or miss. This year, I thought I…

Finding Extra Marketing Help, When You Can’t Hire Another Employee


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Finding Extra Marketing Help, When You Can’t Hire Another Employee

The economy has recovered. For those of us in the AEC marketing field, that means more proposals, presentations, events, etc. However, the hiring budgets may have not caught up just yet. You haven’t been able to put the case together enough to hire another full time person. Or maybe, you don’t…

12 “Great” Reasons to Give a GO Decision for an RFP


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12 “Great” Reasons to Give a GO Decision for an RFP

I have must have sat in hundreds of Go/No-Go decision meetings and reviewed just as many Go/No-Go submission forms over my decade in this industry. While they bring good discussion and heated debates, there has been a theme to the pleas I get from Project Managers, Business Developers and Principals…

Gifts for Your Favorite AEC Marketer


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Gifts for Your Favorite AEC Marketer

‘Tis the season for holiday shopping and gift giving. Don’t forget the important AEC marketing professionals in your life (which could also be yourself)! I have put together an AEC marketer gift guide to make your shopping even easier. I have received and/or given each of these gifts and can…

DIY Plans Part Two: Corporate Marketing Plan


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DIY Plans Part Two: Corporate Marketing Plan

This is the second of a two-part DIY series. In the first part, we discussed market/office specific business development plan. In this article, we discuss the corporate marketing plan. Corporate Marketing Plan Even if you are a single marketing department of one, it is imperative that you develop a corporate…