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The Nuts & Bolts of Win Rates


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The Nuts & Bolts of Win Rates

Just like almost every other statistic, win rates can be an elusive and manipulated number. There are many factors that can be counted into or left out when calculating the win rate, it is very hard to compare your firm’s number with another firm and often one office’s win rate…

Summer Fun in the Office


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Summer Fun in the Office

While we may not get off for the summer like other professions. In most firms I have worked in, there has tended to be a lighter summer vibe after school lets out. In my previous firm, we even changed our hours to work half-days on Fridays. You are probably wondering…

Bounce Rates, Click Through Rates, and Referral Sites. Oh My!


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Bounce Rates, Click Through Rates, and Referral Sites. Oh My!

Many professional marketers don’t know how to explain website analytics to other people. You know who falls into the category of “other people”? Company management, that’s who. Yes, we may give our firm management a report from our Google Analytics of how our website is performing but we are assuming…

Get Certified, Build Your Career


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Get Certified, Build Your Career

In early 2013 I was working as a marketing manager in a mid-size engineering firm. It was then I decided to take the leap to study and obtain my Certified Professional Services Marketer (CPSM) license. From the beginning of this journey, I began to realize the CPSM’s value. I was…

Commuter College


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Commuter College

Podcasts Every Marketer Should Listen on the Way to Work Do you have to drive to work? Do you take a bus or a train? If you have a commute—long or short, then you lucky to enroll commuter college. You may spend your time unwinding by listening to music or…

Crazy Interview Techniques


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Crazy Interview Techniques

You may be starting to hire new marketing, graphic design or business development staff. Hopefully you are part of this process and get to sit in the interviews. Or, you are a marketer, graphic designer or business developer looking for a new opportunity and are actively interviewing with firms. Either…

AEC Firm Website Update – Part #3


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AEC Firm Website Update – Part #3

In the first part of this series, you decided AEC firm website update intent, goals, and who should be involved. In the second part we dove into the differences between website design and development, user experience, and considerations for hiring an agency or freelance consultant. Finally, we get to the…

AEC Firm Website Update – Part #2


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AEC Firm Website Update – Part #2

In the first part of this series, you decided your AEC firm website update intent, goals, and who should be involved. The second part gets a little more technical by digging into the differences between website design and development, user experience, and considerations for hiring an agency or freelance consultant.…

Updating Your AEC Firm’s Website? Read This First.


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Updating Your AEC Firm’s Website? Read This First.

Are you planning your AEC firm website update this year? Many firms are planning to update or redesign their websites this year. Having been through several website updates, refreshes, redesigns, etc. there are several lessons learned that I wanted to share. I have broken it up into a three-part series…

2016 Rewind


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2016 Rewind

As we wind down 2016, I wanted to rewind and share with you the best of the Marketers Take Flight blog articles. Some of these garnered over 50 comments on LinkedIn. We covered a myriad of AEC marketing topics from Go/No Gos to hiring and marketing budgets. I enjoyed reviewing…