Some ways I have automated areas of my life, to minimize decision fatigue, clear my mental clutter and to unleash creativity.
Getting started with SEO strategies can be overwhelming for any marketing professional. This article shares some basic SEO strategies to consider before getting started implementing your own strategies or hiring an SEO consultant.
I just CLOSED the doors to my Intro to A/E/C Proposals Training & Mentoring Program. I will be offering additional proposal training in the future. Get notified when the new program opens If you want to be notified when the program opens again, click the link below and enter your email…
An introduction to proposal coordination, specific to the architecture, engineering, and construction industry. I cover the five areas involved in proposal coordination: win strategy, proposal management plan, scheduling, content development and getting information from technical staff.
Add to your learning with podcasts. I have updated the original list of podcasts for A/E/C marketers from 2017, with a new list recommend from you, the readers of Marketers Take Flight. Discover both new and timeless podcasts for A/E/C marketers in this latest article.
This article shares various methods for managing project information for A/E/C firms. It goes through the various methods and ways to automate managing project information. I also share a case study of how a construction firm uses field visits to gather robust project information.
This article shares how to set up a system for annual resume updates for your A/E/C firm. It also provides some best practices and templates to automate the resume update process.
Our firms don’t sell widgets or consumer goods. What makes your A/E/C firm different than your competitors is your firm’s people, their specialized expertise, and previous experience. It is important for us as marketers, to make sure we capture all this information to highlight in our proposals and marketing materials.…
I share four different types of marketing structures that I have either worked in or researched through my network. I attempt to point out the pros and cons of each to help you decide what may work best for your firm and its current situation.
As a marketing leader in your firm, you may want to know how much it is costing your firm to submit proposals and how effective that spending is. Here are some questions to help you decide what factors to consider when calculating your proposal cost effectiveness.