Why, how, when you should be asking questions When I first started out, I was completely overwhelmed with the information I needed to learn in a such as short period of time--everything from reading RFPs to understanding roadway design and drainage design to finding the appropriate resumes and relevant projects. I knew the fundamentals of marketing from college and my previous stint as a marketing manager for an entertainment management company, but nothing prepared me for this new endeavor of an AEC marketer! I had to learn and learn fast! I was fortunate enough to begin my AEC marketing career working a multi-disciplined office for a mid-sized national firm. I was the only marketer in the office, but had a great support network through corporate and other local office marketers. I knew that I had to learn not only by doing, but by asking questions. I had to put aside my ego, pride, etc. to ask for help and have enough patience to wait or sit through the answer. At the time it was Continue Reading
Organize Each Day to be Home by Dinner and Still Meet Your Deadlines
My not-so-high-tech daily production system Over the past few months, I have had the opportunity to talk to nearly a hundred marketers and one of the most common questions I was asked was “How do I get it all done?”. After tracking my activities over a month or so, I have identified some common practices [...]
Continue reading...Dump the Informational Overload
Focus on ideas to move you towards your goals and away from your pain points. Do you ever go to a conference or even a program and come back with your head spinning with tons of great ideas to implement? Then you get back to the office the following day and don’t know where to [...]
Continue reading...Take Your PTO and Enjoy It!
Why I keep my vacation day balance at zero and you should too! When I was pregnant with my second child, I had been working for the same firm for nearly four years. When I was reviewing the maternity leave policies and figuring out my schedule, I realized that I had almost 150 hours of [...]
Continue reading...Setting Yourself up for Success: Grammar and Proofreading
This is part of the Setting Yourself Up for Success series. This series helps marketers in the engineering/architecture/construction industry navigate the proposal turbulence and have their career take-off! In the Grammar & Proofreading episode, we explore the differences between writing and editing guidelines and why it is important to have them for your firm. I [...]
Continue reading...Warm up your Holiday Networking
The holiday season is busy for all of us. There are personal and professional social events, endless to-do list, and, oh yeah, your work responsibilities. Even though you might want to pass on all those holiday invites, don’t. Whether you are looking for a new job or trying to expand your network, the holidays are [...]
Continue reading...Rule the Rehearsal Roost
Your firm has been shortlisted. Congratulations! Now the real work begins to prepare the presentation. Not only are you responsible for capturing your sales message and complex technical information into graphically appealing slides or other visual displays, but you are also responsible for organizing all of the rehearsals and corralling the egos to deliver a [...]
Continue reading...Marvelous Marketer, Hope Wilson, CPSM
Marketers Take Flight presents its Marvelous Marketer series featuring Hope Wilson, CPSM. She is the Principal of Wilson Business Growth Consultants. With more than 18 years of experience, she is an international award-winning business strategy and communications professional. In today’s video she shares her background, how she became an AEC marketer as well her advice [...]
Continue reading...Is your LinkedIn profile selling you short?
If you consider yourself a social media Queen or even a novice, it is vital for your career to have a completed LinkedIn profile. The long and short of it, is that recruiters at firms and recruiting firms are using LinkedIn religiously to find candidates. In fact, according to the 2012 Bullhorn Reach and Social [...]
Continue reading...Create a Resume to Make Your Next Big Move
Do you feel like you have been stuck in your current position? Have you been working as a marketing intern, assistant or coordinator for a year or two or even three and don’t see any change in the recent future? You know that you have excelled at your position and supervisors are happy with your [...]
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